Formulating for Clean and Natural Beauty

“Clean” and “natural” mean different things in different markets. Here’s how to formulate with clarity.

Definitions and standards

There is no single legal definition of “clean” or “natural.” Certifications like COSMOS, Ecocert, and NSF help align with recognized standards. Your formulation software can check ingredients against these lists.

Ingredient choices

Choosing ingredients that meet your chosen standard is the first step. Parsing and validating against certification criteria helps you avoid last-minute surprises.

Claims and compliance

Claims must be accurate and compliant. A platform that links formulations to regulatory and certification checks supports both formulation and marketing.