About Mix Lab AI
We’re building the formulation platform we wished existed: industry-aware, AI-powered, and built for real R&D and production teams. We serve indie beauty and cosmetics first, and are expanding into nutraceuticals, cannabis, pet food, fragrance, and food & beverage.
Our story
Mix Lab AI started from a simple frustration: formulation teams were juggling spreadsheets, PDFs, and legacy tools that didn’t understand the difference between a cosmetic recipe, a nutraceutical blend, or a cannabis formulation. Compliance checks were manual, benchmark analysis was guesswork, and scaling from lab to production was error-prone.
We built Mix Lab AI to give formulators one place to create, validate, iterate, and scale—with an experience that adapts to your industry. We focus first on indie beauty and cosmetics, and expand to nutraceuticals, cannabis, pet food, fragrance, and food & beverage—plus cleaning, paints, pharma CDMO, and more. Pick your vertical at signup; your dashboard, terminology, and compliance checks follow. You can change your industry anytime in Settings.
Mission
Help formulation teams ship better products faster by combining AI-powered parsing, regulatory validation, benchmark analysis, and iteration tracking in one industry-tailored workspace.
Who we serve
R&D scientists, formulators, quality and regulatory leads, and production teams across indie beauty, cosmetics, nutraceuticals, cannabis, pet food, fragrance, food & beverage, cleaning, paints, flavor, adhesives, pharma CDMO, and more.
What we believe
Formulation shouldn’t be slowed down by tools that don’t speak your language. We believe in industry-first design: the right labels, compliance, and workflow from idea to batch—all in one place.
Our team
Kevin Horek
CEO & Founder
Trust and compliance
We take data security and privacy seriously. Our platform is built to support regulated industries: we validate against official frameworks, keep your formulation data under your control, and integrate with your workflows. For details, see our Privacy Policy and Terms of Service.